Expanding to the US can sound like the obvious next step for many brands, it is also where we see many make costly mistakes.
– Treating the US like the UK🌍 The US economy us over $1.1 trillion, this makes it one of the largest in the world. As location shifts, so does consumer behaviour, pricing expectations and spending habits.
– Underestimating the scale of competition⚖️ As Amazon dominates the US market and accounts for around 37-40% of all ecommerce sales. It can mean: More brands are competing Higher rates of aggressive advertising More pressure on pricing and positioning
– Blind launch🧑🦯 Launching without a clear strategy can impact the speed of your growth. Many brands rush in expecting results without: Optimised listings Clear pricing Structured advertising Fulfilment planning.
– Ignoring operational complexity📝 Selling in the US is more than demand, it is about the infrastructure, this is exemplified through: State sales tax Import regulations Currency management Logistics and fulfilment These are often underestimated until they become a barrier to your business growth.
While it can be overwhelming for your brand to expand, we’re experienced in this. With the US being one of the largest and most powerful ecommerce markets, make your debut the best it can be. Want to know more? Get in touch at hello@propelyourproduct.co.uk
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