The fastest growing drinks category isn’t what most people expect.
When you walk into almost nay supermarket today, you’ll notice something that barely existed a few years ago… Dedicated shelves for low and no alcohol drinks This change in product …
New product spotlight…
Football never stops. While the world is currently focused on the biggest tournament in the game, club football remains at the heart of every fans identity. That’s why we’re excited …
What happens when customers stop searching and start asking AI?💭
Shopping has transformed for customers to use keywords to search… “Protein powder” “Golf watch” Amazon has combined it’s AI shopping assistant Rufus with Alexa+ to create a more personalised shopping …
🔶 Temu is changing direction and here is why it matters:
For years, their growth was built on:Direct fulfilment from ChinaUltra low pricingGlobal supply chains But now? The business is shifting to a more local based fulfilment platform… Local to local …
Amazon isn’t evolving slowly anymore… and most brands aren’t ready for that🚁
Whether people love it or hate it, this matters for brands. The drones can reportedly deliver parcels weighing up to around 2kg within a 12km radius of participating Amazon fulfilment …
Your product is not the problem…
Amazon’s ad spend has now surpassed $50 billion annually, 60% of all those sales come from third party brands. The US alone accounts for hundreds of billions in ecommerce spend …
⚖️Amazon OR Shopify?
You’re asking the wrong question… One of the biggest misconceptions we see from brands is: “Should we focus on Amazon or Shopify?” 🤫 The truth is both of these a …
Holiday results are in…
By now you should know, utilising the holiday periods on Amazon can benefit your brand in many different ways. Want the evidence? 📊 +19% growth, delivering their best week of …
Another opportunity for your brand?…🐣
Easter along with other holidays, poses as an essential retail moments in the calendar, with bank holidays, warmer weather and increased online activity all driving a surge in consumer spending.A …
Is your Amazon agency an Amazon brand partner?
Amazon advertising is now one of the biggest growth drivers for brands. But it is also where we see the most inefficiency. Brands are now spending more than ever, yet …