By now you should know, utilising the holiday periods on Amazon can benefit your brand in many different ways.
Want the evidence?
📊 +19% growth, delivering their best week of sales in 2026
📦 +12% increase in units sold
💰 +35% improvement in return on ad spend (ROAS)
🌍 Sales across multiple marketplaces and regions
But what drives this performance?
Brands often do better when they become visible before the spike and through aligning their offers with the seasonal demand whether it be a huge holiday or a bank holiday. This is creates an environment for brands on Amazon to grow. T
he further step is to structure your advertising strategy around high intent traffic and optimise your listings ahead of competitors. That way, you’re not just chasing demand, you’re building brand awareness before the market peaks.
What we saw from brands that didn’t prepare:
– Late campaign launches
– Over reliance on discounts –
-Poor stock planning
– Missed visibility during peak demand
Creating nothing but a missed opportunity
Now the question is: What’s next? April and May are full of bank holidays…
#EcommerceGrowth #AmazonStrategy #SeasonalMarketing#AmazonSellers #MarketplaceGrowth #PerformanceMarketing #AmazonAds #PropelYourProduct