Nobody buys your product.
We spend so much time talking about products, making them better, adding features, and improving quality. But is this what consumers are buying? When was the last time you purchased …
Why doesn’t Amazon Basics win every category?
If you ask most people why they’re hesitant to sell on Amazon, you’ll usually hear the same answer: “What if Amazon copies my product?” It’s a fair concern. After all, …
Amazon has created impatient customers…
The huge impact on consumer behaviour towards shipping times and prices has arguably been due to Amazon. From 5 day delivery being the norm lowered to three days and now …
The fastest growing drinks category isn’t what most people expect.
When you walk into almost nay supermarket today, you’ll notice something that barely existed a few years ago… Dedicated shelves for low and no alcohol drinks This change in product …
New product spotlight…
Football never stops. While the world is currently focused on the biggest tournament in the game, club football remains at the heart of every fans identity. That’s why we’re excited …
Amazon Prime Day 2026… Where to start👉
Prime Day 2026 has been confirmed for the 23rd-26th June, making it Amazon’s biggest promotional event of the year. 📊Why Prime Day Matters… Prime Day has evolved far beyond a …
What happens when customers stop searching and start asking AI?💭
Shopping has transformed for customers to use keywords to search… “Protein powder” “Golf watch” Amazon has combined it’s AI shopping assistant Rufus with Alexa+ to create a more personalised shopping …
🔶 Temu is changing direction and here is why it matters:
For years, their growth was built on:Direct fulfilment from ChinaUltra low pricingGlobal supply chains But now? The business is shifting to a more local based fulfilment platform… Local to local …
Amazon isn’t evolving slowly anymore… and most brands aren’t ready for that🚁
Whether people love it or hate it, this matters for brands. The drones can reportedly deliver parcels weighing up to around 2kg within a 12km radius of participating Amazon fulfilment …
Your product is not the problem…
Amazon’s ad spend has now surpassed $50 billion annually, 60% of all those sales come from third party brands. The US alone accounts for hundreds of billions in ecommerce spend …