When you walk into almost nay supermarket today, you’ll notice something that barely existed a few years ago… Dedicated shelves for low and no alcohol drinks This change in product positioning in supermarkets is more than a retail trend, it’s a change in consumer purchasing decisions.
More and more customers are searching for, and choosing, moderation, premium alternatives and seeking drinks that fit a wider range off occasions. The global no and low alcohol market is forecast to continue growing strongly over the coming years, with retailers expanding their shelf space and consumers becoming increasingly interested in trying new brands.
We’re seeing this first hand through two of our clients…
Nirva This brand is redefining mindful drinking with premium based tequila drinks designed for consumers who want balance without compromising on experience. https://lnkd.in/esM9EGpk
Jiddler’s Tipple This is a brand that continues to build momentum in the premium drinks space, with their recent feature in the Telegraph highlighting both the brand and the growing consumer demand for low and no alcohol alternatives. https://lnkd.in/ezq_iGR4
This is one of the most exiting opportunities within the food and drink sector right now. Illustrating how the businesses that understand changing consumer behaviour today are the ones that will lead the category tomorrow.