From 1st July, the EU is introducing significant changes to customs regulations for goods imported from outside the UK. For many ecommerce brands, this could impact on how they fulfil orders into Europe.
What is changing?
The €150 customs duty exemption is being abolished, meaning customs duties will now apply to all shipments entering the EU, regardless of value.
For B2C shipments under €150:
– Additional customs charges will apply
– More customs data will be required
– Increased compliance requirements
And from November 2026, even more product level data will need to be supplied for every B2C import declaration.
Why does this matter?
Many UK- based brands currently hold stock in the UK and ship individual orders directly into Europe, this could result in complications, admin and vulnerability to delays.
However, this can be an opportunity, while many brands are only just becoming aware of these changes, others have adapted.
At Propel, our clients can use a different approach, allowing there business to hold stock within Europe and fulfil customers orders locally. Benefitting from:
– Faster delivery times
– Lower fulfilment costs
– Better customer experience
– Greater scalability across Europe
With these fast changes approaching, now is the time to review how your business serves EU customers and whether your current model is fit for purpose.