Amazon advertising is now one of the biggest growth drivers for brands. But it is also where we see the most inefficiency. Brands are now spending more than ever, yet many still are not seeing the returns they expect.
The reality:
– Amazon has generated over $50 billion in advertising revenue in 2024
– More than 60% of Amazon sales come from third party sellers
– And for many brands, advertising accounts for 10-30% of total revenue spend
The opportunity is high, but the margin for error is also high.
Working with an Amazon ads certified partner means your brand is supported by a team that: – Has proven expertise in Amazon advertising
– Is recognised by Amazon for performance and knowledge –
Has up to date understanding of Amazon’s evolving ad platform
– Works to best practice – not guesswork
This matters more than ever… Amazon ad platform is becoming increasingly more complex:
– More competition entering daily – Rising costs per click across key categories
– New ad formats and placements
– Increasing importance of data and structure Amazon Ads partners do it differently👇
👷♂️They build structured campaigns aligned with your product and positioning
⚙️Optimise continuously based on performance data
🔗Understand the link between ads, ranking and conversion
⚖️Scale efficiently, not just aggressively Amazon advertising is about spending less and finding structure, expertise and intent and gives results. If your Amazon ads feel inefficient it may be time to rethink your approach.
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