In the count down to Christmas and the busy festive activities, the small tweaks that could save your product sales and protect your Amazon storefront often go unmissed.
Here a few tips and tricks to keep your Amazon clocking over until the new year:
ā Customer service and response timesš During peak seasons, Amazon can be less forgiving. Therefore, faster response times can protect the account health and brand reputation.
ā Delivery messaging and stock coverš Late deliveries, especially around Christmas, can lose sales and negatively impact reviews and rankings going into the new year.
ā PPC budget allocationš° Donāt risk wasting your money on ads that donāt create return. Reduce spend on the keywords that arenāt converting and push budget towards proven high intent search items.
š„Christmas is more than maximising short term revenue, itās about bringing long-term visibility and momentum into the new year.
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