For years, their growth was built on:
Direct fulfilment from China
Ultra low pricing
Global supply chains
But now?
The business is shifting to a more local based fulfilment platform…
Local to local fulfilment means:
– UK suppliers fulfilling UK customs
– Local inventory for local demand
– Faster regional fulfilment models
This approach will reportedly be operating across 38 countries.
This huge change allows the brand to start prioritising local fulfilment… Highlighting where ecommerce is heading next. While consumers still want value for money, they also expect faster deliveries and local availability. The next phase of ecommerce will be won on speed, visibility, fulfilment and consumer experience