If you’re not on Amazon it might not have occurred to you, your customers might be searching for your products elsewhere.
They might be searching your brand name, looking for specific products, comparing you with competitors or simply heading to Amazon first because that’s where they prefer to shop.
If you’re not there demand may not disappear, but loyal customers may delay buying your products due to lack of convenience.
Some one else could be getting your sale.
When speaking to brands considering Amazon, we’re not interested in putting products online just for the sake of being there.
We aim to give them the strongest chance of succeeding from day one on Amazon. This means understanding what customers are searching for, their brands needs, goals and product positioning.
From the listing and imagery to pricing, advertising and launch strategy, everything should have a reason and strategy behind it.
Have you ever searched for your own brand on Amazon? And were you surprised by what you found?