?Running ads on Amazon can be easy but running ads that scale profitability is where brands struggle.
At propel your product the focus is on visibility along with smart, sustainable advertising that delivers true return on investment
1️⃣ We start with our business goals Optimising based off contribution margin, customer lifetime value and inventory strategy instead of vanity metrics.
2️⃣ Full funnel campaign structure Running a layers approach to capture demand at every stage of the consumers journey. Every campaign has a purpose and it’s tracked separately for ROI.
3️⃣ Constant optimisation and testing Weekly bid adjustments, keyword harvesting and search term audits and negative targeting to reduce waste.
4️⃣ Aligning ads with stock, seasonality and strategy Not pushing ads when you’re out of stock or margins are thin.
Instead the campaigns are aligned with:
– seasonal trends and upcoming events
– Inventory availability
– Product life cycle
– Margin per SKU Helping ensure that your ad money is helping your business.
? Want to make your Amazon ads work smarter, not just harder? Let’s optimise your campaigns for long-term profitability—not just short-term clicks.
? Reach out at hello@propelyourproduct.com or comment below to chat. #AmazonAdvertising #AmazonROI #EcommerceStrategy #AmazonPPC #ProfitDrivenGrowth #PropelYourProduct #ScalingProfitability #AmazonExperts