Whether people love it or hate it, this matters for brands.
The drones can reportedly deliver parcels weighing up to around 2kg within a 12km radius of participating Amazon fulfilment centres, with delivery times targeted at under an hour.
From futuristic to operational👉
This is the part many brands continue to underestimate:
Amazon is no longer just an ecommerce platform, it is an infrastructure and ecosystem built on consumer expectation. With faster deliveries, lower friction and shorter attention spans, Amazon innovates to meet the needs of customers.
However, customers are adapting quickly and what feels impressive today can become expected tomorrow.
As this has happened with:
– Next day delivery
– Same day delivery
– One click purchasing
– Robot deliveries
What does this mean for brands?
The brands that grow on Amazon in the next few years, won’t just be the ones with good products. They will be the brands that can keep up with:
📦 Fulfilment expectations
👓Visibility competition
💰Advertising costs
📲Consumer convenience
Let your brand take advatange of Amazon’s competitive advantage…