Laurent-Perrier is a family-owned Champagne house, founded in 1812, known for its innovative spirit and production of elegant, fresh, and light-style champagnes, including the popular Cuvée Rosé.
Challenges
– Laurent-Perrier recognised that Amazon was becoming a significant sales channel for champagne in the UK.
– Without in-house Amazon expertise, Laurent-Perrier sales were under-performing on Amazon and way below their retail market share. – Their brand execution did not do justice to their premium market position, and their conversion rate was below their competition. Our Approach
– Working closely with the in-house Sales and Marketing teams, Propel Your Product created an Amazon strategy to improve brand execution, increase conversion rate and grow their sales.
– The deliverables were a new Amazon UK Brand Store, new Product Listing, Brand Enhanced Brand Content (A+) and full Listing Optimisation. Results
– Sales Increase: +293% YOY sales increase (23Q4 Vs 24Q4)
– Improved Conversion: 2.1x increase in conversion rate
– Increased Traffic: 1.8x increase in organic traffic
– Improved Brand Execution: Premium Brand represented with premium content
Key Takeaways
– By leveraging our expertise, Laurent-Perrier turned Amazon from an under-performing channel to a fast-growth.
– Investing in their Amazon content and execution has delivered long-term benefits huge return on investment.
Client Testimonial “Propel Your Product took care of all the complexity of Amazon so we could continue to focus on our Brand and Products.”
“Propel Your Product’s collaborative approach to our Brand execution means they protect our brand, behaving like an extension of our own business. Highly recommended!” Laurent-Perrier, Channel Manager
– UK Why This Matters for Your Brand
If you have an underperforming brand on Amazon or a Premium brand that requires premium execution, you can achieve similar results to Laurent-Perrier with the right help. Interested in growing your brand on Amazon? Contact us today to discuss how we can help you write your own success story!
? Want to replicate these results? Contact us at hello@propelyourproduct.com to discuss how we can optimise your listing and unlock growth. #AmazonStrategy #CaseStudy #ListingOptimisation #APlusContent #AmazonBrandStore #PropelYourProduct