You’re asking the wrong question…
One of the biggest misconceptions we see from brands is: “Should we focus on Amazon or Shopify?”
🤫 The truth is both of these a the secret to success.
What Shopify does best: – You can have full control over brand, design and experience – Direct relationship with your customer – Strong storytelling and brand building – Higher margins when done properly
What Amazon does best: – Immediate access to millions of high intent customers – Built in trust and conversion – Scalable sales channel – Demand capture Utilising this to your best ability allows your brand to get the best of both worlds…
🥃 Our current example is Nirva, we’re managing their Amazon and Shopify and what is clear is these platforms are not competing they’re complementing each other.
#AmazonGrowth #Shopify #EcommerceStrategy #MarketplaceGrowth #DirectToConsumer #BrandGrowth #Omnichannel #PropelYourProduct