Amazon has officially introduced their new āAmazon Nowā, this offers a new ultra fast delivery service designed to get every day essentials to consumers in 30 minutes or less.
This marks another major step in Amazonās mission to push their convivence, speed and customer expectations. The launch follows from an announcement that theyāre planning to invest Ā£40 billion in the UK over the next three years, highlighting their plans to continue expanding into the online delivery of groceries and household essentials.
What does this mean for brands?
āļø Delivery speed is becoming a competitive advantage
āļø Customer expectations will continue to rise
āļøMarketplace strategy is longer just about product
āļøAmazon is investing heavily in fulfilment innovation
Despite this currently being in London, when this is rolled out across the UK it will be essential for brands to adapt quickly. As Amazon evolves, brand that stay aligned with innovation, customer behaviour and fulfilment capability will be the brands that grow with Amazon rather than get left behind.
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