Now Black Friday is live, letās make the most of every purchaseš.
The window for great deals and seasonal shopping is now open, Amazonās Black Friday is an opportunity to see what the competition offer. šThings to look out for this year: ā
Best deals that help grow and promote your product category, this can be as little as looking at landing pages, sponsored posts and Amazonās own banners.
ā How and where Amazon advertises and supports the event: traffic flows, deal placements, and spotlight features.
ā Real-time performance metrics: Are your campaigns converting? And are your listings handling the load?
šNot convinced? Here are the stats prove itā¦
ā UK spending was Ā£1.12 billion on Black Friday 2024.
ā In the UK Amazonās Black Friday holds the biggest deals and sales outperform year on year.
ā 88% of online shoppers visit Amazon during Black Friday sales.
š§āāļøYour immediate focus:
ā Monitor campaigns live, change budgets to see what is making conversions.
ā Ensure stock levels are sufficient
ā Utilise this surge to capture and retain new customers.
Need more tips on how to get the most out of your Amazon front? š©Get in touch at hello@propelyourproduct.co.uk
#BlackFriday #AmazonAdvertising #EcommerceStrategy #PropelYourProduct #DealMonitoring #ConversionOptimisation

