When scaling your brand, Product Listings that convert are essential for your brand to thrive!
Product Listings are where consumers can explore your products, acting as a digital storefront.
🫵Why this matters for YOUR brand.
Your product listings determine:
1. Awareness – Whether your product shows up in searches.
2. Consideration – If consumers consider your brand/product as a solution.
3. Conversion – Whether your Organic & Ad traffic converts to sales Key elements of a product listing:
– Product Title✏️
Including keywords that relate to and describe your product is shown as a prime result following a target consumer search. – Product Images📸 Your product needs images that sell, attract and demonstrate the value of your brand.
– Price💰
Balance the price of your product, competitive yet profitable. Choose the pricing strategy best suited to your brand positioning and ensure your Product Listing communicates the value.
– Customer reviews and ratings⭐️
Build up social proof that your product is reliable and trustworthy. This will influence consumers’ purchasing decisions and increase conversion.
– Clear unique selling point📍
Express to consumers why your product is different from others and why your product matters. Focus on the benefits, not the features.
✅Improved listings can have a ripple effect on your business, through increasing your search ranking, improving conversion and getting the most out of internal advertising on Amazon.
If your brand is struggling to convert its product listings into sales, feel free to comment queries below or contact us at hello@propelyourproduct.com📩
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