Advertising with Amazon is essential to long-term success on the platform.
But here’s the truth:
Most brands are wasting their time and money, whilst missing an opportunity. Through not understanding how to make their ads work for them.
Why Amazon Ads are a non negotiable
– 75% of consumers never scroll past page 1, therefore your brand could be invisible when it matters the most.
– Ad placements dominate top of search, even if you’re organically ranking you may get pushed with out a strong paid presence
– Amazon is pay to compete environment, your competitors are bidding for keywords, and so should you.
Why so many brands get it wrong❌
1. Treating Amazon ads like Google or Meta. Amazon is a commerce engine not an awareness channel. Shoppers are prepared to buy therefore strategy should reflect purchase intent.
2. Ad fatigue, seasonal shifts and keywords change constantly, without on going optimization you’re burning your ad spend.
3. Chasing pretty instead of profit is a challenge and balancing them is even harder, but this result in higher return on investment and more brand awareness.
What winning brands do differently?
– Start with full funnel targeting
– Align campaigns with inventory, margins and seasonality
– optimise key words, bids and placements weekly
– Track the total impact and not just ad attributed sales.
Want your ad spend to actually work for your brand? ? Reach out at: hello@propelyourproduct.com or drop a comment below. #AmazonAdvertising #AmazonPPC #EcommerceProfitability #AdStrategy #AmazonFBA #ScalingProfitably #PropelYourProduct #AmazonGrowthSeries