Running Optimised Advertising Campaigns
⏰Want to run Amazon Ads but not sure where to start?
?Develop a Marketing Strategy…
Define a strategy that aligns with your brand’s goals. Where are you now? What are you aiming for? Visibility or Profitability?
Building a roadmap that allows your brand to lay the right foundations for success ensures your investment in advertising brings you the results you need.
Top tip:
Define your #1 priority and go after it! Avoid the trap of trying to achieve everything all at once. The rest will follow.
?Sponsored Advertising: Target customers with intent… ?
When advertising, aim to guide consumers from awareness to purchase. Use your current status and aims to determine how to allocate your budget at each stage.
? Awareness – Drive visibility of your brand, product and solution
? Consideration – Engage consumers interested in your type of brand, product and solution
?️ Conversion – Drive consumers to select your brand, product and solution
Top tip: Your off-Amazon activity has a huge influence on your Amazon Ads performance.
– Big brand awareness off-Amazon, focus on Conversion.
– Competitor activity is your main barrier; drive Consideration and Conversion.
– Aim to build a new brand or new product type on Amazon, invest in Awareness.
?️Brand Defence and competitor targeting…
Protecting your visibility is key on Amazon; therefore, targeting both customers and competitors is necessary. Making your brand stand out against competitors will help gain demand from competitors’ customers, whilst attracting new consumers. This develops sustainable growth and builds a strong brand presence.
Top tip: When launching new brands and products on Amazon, targeting existing demand for competitor products is a great way to quickly drive higher intent traffic to your product.
To gain more insight into successful launches on Amazon, follow our 5-part series or get in touch!✈️ #AmazonLaunch #PropelYourProduct #EcommerceStrategy #BrandGrowth #AmazonMarketing #D2CToAmazon #ScaleYourBrand