Fjorden’s https://shop.fjorden.co/ vision is to make the camera in your pocket the best camera in the world.
The Fjorden Camera Grip combined with the Fjorden Camera App allows users to “Shoot Like A Pro on their iPhone”. ?
In 2021, Fjorden launched ↗️ the Fjorden Camera Grip for iPhone on Kickstarter.
Challenges:
– The Fjorden product was a new category in the market. ?
– Fjorden needed a solution to scale their brand whilst keeping the company agile. ⚖️
– Launching a DTC-only solution meant investment to attract a brand-new audience. ?
Solution:
Propel Your Product’s Full Outsource Amazon Solution helped Fjorden to launch on 12x marketplaces, serving 40+ countries across North America and Europe. ?
Importing Fjorden products into Propel’s regional warehouses and then Amazon’s FBA network to make them available with fast, low-cost, local fulfilment. ?
Working in partnership to ensure their listings, brand content and brand stores were both optimised for Amazon and complemented Fjorden’s brand and DTC sales. ?
By advertising and selling directly to Amazon’s 300+ million consumers, they were able to fast-track global growth and achieve amazing success. ⬆️
Results:
– Successful launch? 6-figure Amazon sales with 4 months of 2022 launch.
– D2C + Amazon? – Amazon sales were complementary to D2C sales growth.
– Fast growth ?- Achieved $250k sales in less than 9 months.
– Brand Acquisition? – Acquired by Leica Cameras by December 2023.
– Continued Growth? – now 5-figure weekly sales on Amazon.
Feedback:
“Since launching with Propel Your Product our brand and product sales have grown rapidly in a way that has complemented our DTC sales.” ?
“We would recommend Propel Your Product as a trusted and effective partner for any innovative product brands that are looking to scale quickly on a global scale. 10/10”. ?
Dr Victor Henning, Founder & CEO