🎄What NOT to do this Christmas – Amazon seller edition🎄

The holiday season for Amazon becomes a competitive for sellers, determining what moves are. Going to drive sales can be tricky and cost you both visibility and peace of mind. Here’s the biggest mistakes we’ve seen on Amazon and how you can avoid them this Christmas.

❌ Mistake 1. Ignoring return policy changes This year, Amazon has extended their holiday return window meaning purchases made between November 1st and December 31st 2025 can be returned up to 31st January 2026. It’s essential brands are aware of these changes, if not it could result in: – Return rates spiking post – Christmas. – Refunds, shipping costs and return handlings killing your margins. 

❌ Mistake 2. Miscalculating inventory Although it can be tempting to launch sales quickly, many sellers underestimate demand spikes, this leads to common issues such as: – Running low on stock mid season – Relying on FBA’s automation or using the just in time restocking – Using different suppliers which could lead to slower shipping times

Here’s the fix… By keeping a buffer of 60-90 days you can reduce the risk of running low and keep FMB orders as a last resort.

❌ Mistake 3. Sticking with business as usual ads and listing strategy Many think that holiday season leads to an automatic spike in sales, in reality competition heats up and the algorithm favours listings that have a fresh optimisation strategy, strong conversion signals and ads strategies refined for holiday demands. If you don’t adapt, your brands at risk of… – Wasting ad spend on underperforming SKUs or poorly optimised listings – Lower conversion rates, because holiday shoppers browse rather than buying.

Here’s the fix… Refresh your listings with using new keywords, images and text, emphasise the value of over price-cutting and shift your ad spend to the best performing SKUs. Still unsure?

Here’s a smart sellers holiday checklist📝

✅What to do: – Built in return cost buffers – Forecast 60-90 days demand for top SKUs – Refresh listings and ads – Keep FBM as a back up only The holiday rush should not be a rushed, it should be prepared for early on allowing you to compete with brands that are succeeding with strategy rather than throwing discounts wherever.

📩To ensure you’re holiday ready get in touch with hello@propelyourproduct.co.uk or comment below with any queries.

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