Unlocking your brand’s potential is guaranteed when developing localised marketing strategies. Amazon operates in over 20 marketplaces across the globe, serving 180 countries. This allows fast testing and penetration into new markets.
?Why do localised markets matter?
Each marketplace holds unique patterns and behaviours; therefore, holding a one-size-fits-all approach for your brand may not be beneficial. This can be exemplified by…
– US: Being Amazon’s largest and most competitive marketplace, consumers hold high expectations for fast shipping, clear value and good reviews.
– Europe: This represents a group e-commerce market which has over 400 million consumers with multiple languages and local regulations
– Canada: A growing market where established brands can ensure sales due to lower competition.
?The power of localised content
– Adapting your titles and descriptions to match local search trends.
– Tailoring images, compliance information and consumer preferences.
– Localising your content can boost conversion rates by up to 70%
? Amazon’s biggest marketplaces (for sales)
1. USA
2. Germany
3. United Kingdom
4. Japan
?Global growth = Smart growth By entering new markets with localised content, your brand can gain:
– Diversified revenue streams.
– Lower competition in emerging marketplaces.
– Access to 300 million active global customers.
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