If you’re behind your Christmas prep, you’re not alone! But there’s still time to move from reactive to ready.
Here is a 5-step framework we use at Propel Your Product to help brands achieve their growth targets.
✅ Inventory Planning
– ?Forecast sales using last year’s Q4 performance and seasonal trends
– ? Confirm stock is prepped, positioned and shipping to FBA before the cutoff
– ? Prioritise high-margin ASINs and bestsellers for inventory focus
✅ Keyword Optimisation
– ? Update backend keyword and titles for peak season search terms
– ? Track seasonal trends with Amazon search term reports
– ? Test high-volume terms in ads before traffic spikes
✅ Advertising Ramp- Up
– ? Launch campaigns early to build rank before costs surge
– ? Focus on sponsored products and display for retargeting
– ? Adjust bids weekly to stay competitive but profitable
✅ Pricing and Promotions
– ?️ Finalise lightning deals, coupons and Black Friday/ Cyber Monday offers
– ? Bundle low performance with best sellers for added value
– ? Monitor competitor pricing and set alerts for reaction timing
✅ Listing Audit
– ? Ensure A+ content is live, sharp and brand aligned
– ? Optimise for mobile 70% of traffic is mobile-based, especially during the Christmas season
– ?️ Use holiday messaging, keywords and bullet points where relevant
#AmazonStrategy #Q4Checklist #EcommerceGrowth #HolidayReadiness #PropelYourProduct #AmazonFBA #InventoryPlanning #KeywordOptimisation #PeakSeasonAds #AmazonExperts