Now the dust has settled, deals are complete and purchases on the way, let’s see how the winners differentiated themselves this year.🏆
What the results show:
– This year between 10am – 2pm $12 million were spent every minute! 💰
– In the US there were over 1 trillion visits to online stores.🚀
– US e-commerce reached a record $11.8 billion in sales.
📈 What should your brand do now?
1. Analyse data from your surge: what products sold best and why? Where did you lose margin?
2. Engage with new customers that you won in Black Friday, to ensure retention.
3. Review stock levels and logistics, plan ahead for last minute Christmas shoppers.
4. Build your brand momentum for the next phase, as the holiday season continues prepare for the spike to turn into sustained growth.
Why you shouldn’t stop now:
Black Friday is more than just an event, it’s an opportunity. This can be a springboard for long-term brand growth and market share gains. The brands who act after the event will out-pace the brands who view it as a discount day.
Want a post peak strategy and long-term results? 📩Get in touch at hello@propelyourproduct.co.uk
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