Spoiler: Smart brands use both. Here’s why…
In the UK, the Top 25 online retailers account for 80% of all UK online sales! So most DTC sites in the UK, compete for just 20% of the market. 😟
Brands prioritising scaling at speed, combine both methods as they understand the complementary benefits of each.🏆
Direct-to-Consumer (DTC):
✔️Give consumers a bespoke brand experience
✔️Build strong customer relationships and get direct feedback
✔️Gives greater flexibility to test and learn
✔️Greater control over pricing and promotions
✔️Lower fees for platform and sales
Amazon Marketplace:
✔️Huge audience with £300m+ consumers
✔️Unbeatable convenience – one account and fast delivery
✔️Instant credibility helps convert consumers
✔️Fast scaling – go global through one platform
✔️Marketplace means less complexity and less resources
Creating the ultimate growth formula, DTC combined with Amazon is a great strategy for your business to enable growth.🌍 Check out our comparison chart for the full breakdown. 📊
If your Brand is DTC only, talk to us about adding Amazon to your strategy! 🚀