Using Amazon to power your DTC? Here’s our guide to do it properly…
🔍 1. Brand Discovery Starts on Amazon More than 60% of product searches now begin on Amazon, and if your brand’s not there, you’re invisible during early purchase intention . …
How YOU can leverage Amazon to strengthen your business power!
Amazon gives your business access to data most other platforms cannot… Want to explore to how to utilise this? Purchase behaviour data This can allow you to see what people …
How challenger brands win on Amazon: agility or brute force ?
You don’t need the biggest budget to win however, you will need the smartest strategy. This is what challenger brands do best. Agility beats size when strategy is sharp: how …
Peak season is not won in November?
Let’s be clear: Waiting until the end of the year to prepare for the end of the year makes no sense! The biggest sales period of the year is not …
Wanting return on your investment? Maximise your ads?
?Running ads on Amazon can be easy but running ads that scale profitability is where brands struggle. At propel your product the focus is on visibility along with smart, sustainable …
Scaling profitability with Amazon advertising: Why your brand needs Amazon ads.
Advertising with Amazon is essential to long-term success on the platform. But here’s the truth: Most brands are wasting their time and money, whilst missing an opportunity. Through not understanding …
Advertising driving your sales? Laurent-Perrier achieved a 293% YOY Amazon growth with £0 Ad Spend!?
Laurent-Perrier is a family-owned Champagne house, founded in 1812, known for its innovative spirit and production of elegant, fresh, and light-style champagnes, including the popular Cuvée Rosé. Challenges – Laurent-Perrier …
Our continuous approach to optimisation⚙️
Amazon is not just set and forget, it requires care to thrive. When viewing different brands on Amazon there is often a divide between stagnant and growing accounts. But what …
Want to know the secret about Amazon Brand content?
Combine the experience of shopping on your own brand’s website with the convenience of shopping on Amazon. But how? For brand-registered sellers, Brand Stores and A+ Content tools are the …
Can Images Make or Break Your Sales?
When attracting customers on Amazon, your product name isn’t the only thing that matters! Pictures definitely speak louder than words?️ Shoppers Scan?️ Consumers want the most efficient experience; therefore, scanning …