Prime day can bring a huge increase in shoppers to Amazon.
However, more traffic doesn’t always lead to better results. For the brands we work with, preparation starts well before the event itself.
We look at what products make sense to push, how much stock is available, which offers are commercially worthwhile and whether the listings are actually ready for an increase in traffic. Advertising needs for products need to be strategically planned, Amazon can help with this with their AI features.
But Amazon tools can often be limited in their ability.
We offer plans tailored to your product needs to help you reach your targets. We help with the full picture: stock planning, promotions, listing optimisation, advertising strategy and budgets, Brand Store preparation, and monitoring performance while the event is live. Our data tells us which products are performing, which searches converted, where advertising spend worked and what customers respond to. Those learnings can then shape our next campaigns.
The aim is more than to participate in Prime Day, it to ensure your brand is properly prepared for n=bigger shopping moments, using them to strengthen tour channel beyond the event.