Amazon is a competitive marketplace, therefore in order to compete you need to be in control. Here are the most common mistakes we saw brands make this year.
1. The most common above all… treating Amazon just as another sales channel Brands use the same strategy they use for other channels such as Shopify or retail, this can cause your brand to fall behind when competing on Amazon.
2. Using ads to compensate for weak listings Spending more on advertising your brand when you hold a weak storefront is driving away potential customers, at propel we optimise listings in order to amplify your brands performance.
3. Rushing into international expansions without a strategy Switching on new marketplaces without structure is a fatal flaw for brands, once expanding it is key that you keep momentum building for your brand.
4. Ignoring customer experience Brands often focus on their sales often limiting their delivery of their brand, reviews and service, Propel prioritises how the brand is perceived from the customers point of view.
5. Increasing spend instead of improving efficiency Bigger budgets instead of better strategy, brands need to switch their focus to keyword utilisation, conversion rate and smart PPC structure to grow without waste.
6. Making decisions without data Selling on Amazon should not be guesswork, performance data needs to be recorded, measured and analysed in order to
7. Trying to manage Amazon without specialist support Amazon can be become too complex to run along side every else. We act as a dedicated Amazon growth partner providing structure clarity and long-term direction.
Amazon rewards: ✅ Structure ✅ Strategy ✅ Consistency
If Amazon growth is on your roadmap, the right structure makes all the difference. We help brands avoid costly mistakes and build Amazon the right way from day one. Interested or want to find out more ? Get in touch at hello@propelyourproduct.co.uk 📩
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