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Month: October 2021

Home » Archives for October 2021
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Amazon / European Marketplaces / Region / Seller / Vendor

Amazon Business – new Business Competitive Featured Offer rule

Find out the key insights, impact and who’s effected by Amazon Business’s new Business Competitive Featured Offer rule.

The new Business Competitive Featured Offer rule to set your B2B single-unit price and up to five quantity tier prices based on the Featured Offer price.

Amazon advertising brand advertising top of search metric
Advertising / Amazon / European Marketplaces / Region / Seller / Vendor

Amazon Advertising – Top-of-search impression share (top-of-search IS) to measure brand awareness

Find out the key insights, impact and who’s effected by Amazon Advertising’s new top-of-search impression share (top of search IS) metric. This metric is defined as the percentage of top-of-search impressions your campaign received out of the total top-of-search impressions it was eligible to serve on

Amazon Advertising Brand Advertising New To Brand Customer Metric
Advertising / Amazon / European Marketplaces / Region / Seller / Vendor

Amazon Advertising – Sponsored Display launches new-to-brand metrics

Summary Amazon have launched New-to-brand metrics for Sponsored Display product targeting and audiences to vendors and sellers registered in the Amazon advertising console. Propel Your Product’s view Amazon continue to develop their …

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