How to successfully launch on Amazon?🏆
Amazon could be a great place to launch and grow your brand.
🔑Here are the 5 key steps to turbo-charging your launch:
📍Defining Your Business Goals…
Start with clarity, what is your business aiming for? Market Testing, Local Growth, Global Reach or generating Brand Value for resale? Holding clear visions and goals for your business helps improve decision-making.📊 For example, prioritising either profit or sales growth at the start will benefit both in the long term.
🔬Research The Market…
Amazon can be a great way to test and establish brands in new markets and territories. Understanding market size, competition, category growth and average price point can help position the business effectively. This helps you reach the right consumers.🛒
🛍️Create Product Listings That Convert…
Your product listings are your storefront, making a first impression and attracting consumers. If your listings don’t convert, then generating more traffic is pointless. Use product images that sell, keyword optimised listings and communicating the product USPs and benefits are critical.
📈Run Optimised Advertising Campaigns…
STOP, have you optimised your Product Listings first? Launching a brand requires visibility. Through developing a strong marketing strategy, sponsored advertising funnels (following your Business Goals), brand defence and competitor targeting, the business can drive sales, whilst growing their brand awareness.
🌍Think Global…
Amazon operates on over 22 Marketplaces serving over 100 Countries, use this to your advantage! Make your content localised for different marketplaces, and allow your business growth to be driven by new markets!
Our next 5 posts will delve into each of these 5 topics to explain what you need to do to achieve success at each stage. ⏭️
If you want to guarantee a successful brand launch on Amazon, get in touch at hello@propelyourproduct.com to find out how we can help📩
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