Customer Says AI aims to become the smart shopper’s best friend, designed to make reading product reviews more effective and easier to understand.🔍
🧠The Ins and Outs of Customer Says: Your review shortcut
This will replace the endless scroll through reviews; now, shoppers will instantly see:
✅ Common positives = e.g. “easy to set up”
✅ Frequent concerns = e.g. “battery life is short”
✅ Quick Overviews of real customer experiences.
This will all be summarised directly on the products page!
🛍️Why shoppers love it – The numbers📊
– 📈 93% of shoppers say reviews influence their buying decisions.
– ⏳ Consumers spend 45% less time researching products when assisted by summarised reviews.
– 🛒 Products with high-quality, summarised review sections see up to 18-25% higher conversion rates.
– 🤖 Amazon’s AI processes thousands of reviews per product, enabling real-time summaries.
⚡️Behind the scenes: How it works
Amazon’s big investment in Large Language Models allows them to be trained by reviewing large datasets. This method has also been used in their other AI assistance, such as Rufus and the Interest Feature.
Through identifying patterns and common themes, it can create objective and readable summaries for consumers to shop faster.
These tools allow for smarter decision making, where reviews are no longer just noise🎧
Customer Says AI was initially launched in the US, and has now been rolled out globally.🌍
Interested in how Amazon AI could help scale your brand? Follow us for more insights or drop a comment below📩
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